International Information Centre for Balkan Studies

NGOs in Serbia demand ban on Rio Tinto ad aired on public broadcaster

October 12, 2021

Over 30 civil society organisations and individuals in Serbia submitted on Tuesday a request to the Regulatory Body for Electronic Media (REM) to ban an ad by Rio Tinto about its 'Jadar' project, saying the company had violated the Law on Advertising.

According to the signatories, Rio Tinto’s ad aired on the RTS public broadcaster violated several articles of the Law, including the claim that green technologies, electric cars and clean air depended on the lithium deposit in Serbia „one of the most significant in the world.“

„That is, first of all, a lie, and then an unfounded and not documented or verified claim. It influences public opinion,“ the request to REM said.

The signatories believe Rio Tinto violates the Law since a study of the ‘Jadar’ project on the environment has not been done and that it has not yet been given a permit for exploitation.

They recalled President Aleksandar Vucic’s statement that Serbia did not have any obligation to Rio Tinto.

The Association for Protection of Constitutionality and Legality (UZUZ) has said Rio Tinto’s ad made any possibility of people’s proper decision-making on the lithium exploitation project meaningless in advance.

And, according to UZUS, it will affect the possibility for the scientists and experts who argued the harmfulness of the project to present arguments to the general public.

Source:  https://rs.n1info.com/english/news/ngos-in-serbia-demand-ban-on-rio-tinto-ad-aired-on-public-broadcaster/

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